Time

Agenda Activity

8.30 - 9.00

Delegate Registration

9.00 - 9.10

Chairman's welcoming, introduction and opening remarks - Mike McKenna, MD of Eureka

9.10 - 9.40

Catalogues in a challenging market
Developing cross channel strategies through direct marketing and catalogues is still key to engaging new prospects and customer retention.

9.40 - 10.10

Successful Digital Strategies in a competitive  landscape:

10.10 - 10.40

Coping Strategy’s vs Winning Strategy’s
With a downturn in sales and a strain on management’s knowledge base, mail order has never been more challenging. A panel Chaired by Mike McKenna, MD of Eureka will discuss and share insight into the challenges that lie ahead.

10.40 - 10.50

Q & A

10.50 - 11.20

Break – Tea and Coffee

11.20 - 11.50

Are customer magazines the new catalogues? 

11.50 - 12.20

The Last Mile delivering on promise – delivery any place any time any where is becoming core to mail order business in their strategy to win and retain customers

12.20 - 12.50

Strategies for Optimizing Search-Driven Revenue - Chris Penfold of Sli Systems
Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge

1:00 -2:00

Lunch

2:00 - 2:30

Maximise Cross Channel  CRM
Customers are at the heart of every business but a single view with a multi channel offer, puts  business on a new level for Increased profitability

2:45 - 3:15

Case study -  Harvesting Customers through reviews and ratings – Have you got a voice? customers are continuously talking about your products and brand. To offer them a voice on your web site through customer reviews and ratings is an opportunity not to be missed

3:30 - 4:00

4:15 - 4:45

Managing Cross Channel  Profitability
There are many business obstacles and customer considerations in leveraging a cross channel integrated strategy. With changing profitability across all channels it is important to identifying the right channel marketing mix to retain customers and acquire new ones

4:15 - 4:45

15 Ways to improve you Catalogue
Ian Simpson, Director of Catalogues for Business, guides you with expert tips and advice on hard copy catalogue techniques