A leading event for Multi Channel Mail Order
Delegate Conference track will be updated in due cource with named speakers
Delegate Registration
Chairman's welcoming, introduction and opening remarks - Mike McKenna, MD of Eureka
Catalogues in a challenging market
Developing cross channel strategies through direct marketing and catalogues is still key to engaging new prospects and customer retention.
Successful Digital Strategies in a competitive landscape:
Coping Strategy’s vs Winning Strategy’s
With a downturn in sales and a strain on management’s knowledge base, mail order has never been more challenging. A panel Chaired by Mike McKenna, MD of Eureka will discuss and share insight into the challenges that lie ahead.
Q & A
Break – Tea and Coffee
Are customer magazines the new catalogues?
The Last Mile delivering on promise – delivery any place any time any where is becoming core to mail order business in their strategy to win and retain customers
Strategies for Optimizing Search-Driven Revenue
- Chris Penfold of Sli Systems
Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge
Lunch
Maximise Cross Channel CRM
Customers are at the heart of every business but a single view with a multi channel offer, puts business on a new level for Increased profitability
Case study - Harvesting Customers through reviews and ratings – Have you got a voice? customers are continuously talking about your products and brand. To offer them a voice on your web site through customer reviews and ratings is an opportunity not to be missed
Reducing Fraud -
Managing Cross Channel Profitability
There are many business obstacles and customer considerations in leveraging a cross channel integrated strategy. With changing profitability across all channels it is important to identifying the right channel marketing mix to retain customers and acquire new ones
Delegate Conference track will be updated in due cource with named speakers
Workshop 1- Catalogue Critique - view info
Workshop 2 -Web Analysis Lab - view info
Workshop 3 - eMail Marketing - view info
15 Ways to improve you Catalogue
Ian Simpson, Director of Catalogues for Business, guides you with expert tips and advice on hard copy catalogue techniques
FREE to attend Seminars - Educational seminars and further up-dates will be announced in due course..
The power of catalogues. How catalogues are increasingly important in an Multi-Channel World. Ian Simpson of C4B will offer insight to summarises the relation ship between the two channels of catalogue and web
FREE to attend Seminars - Educational seminars and further up-dates will be announced in due course.
announced in due course
announced in due course
On-line PR Master class – How to get the best out of public relations on-line?. When content is king online public relations can play a vital role in your marketing mix Katy Howell or Immediate Futures will present a workshop. Katy has worked with companies like Sony Europe, EMI, Samsung, Sara Lee, Hotel Chocolat and Buena Vista Games
announced in due course
lunch
announced in due course
announced in due course
announced in due course
announced in due course
What steps can Mail Order business take to meet today's economic challenges and prepare for future growth? Find out at Mail orders premier event .
Click HERE NOW to register your place